Working with athletes

Front Row specialises in professional athletes whose lives are on the field and in the spotlight.

Drawing on its private banking experience, Front Row provides athletes with a simple banking strategy to ensure they get the most out of their careers. Front Row reduces their stress, simplifies their family finances and helps them stay focused by offering a single point of contact for their complex decisions.

Athletes regularly travel to compete, and that often leaves decision-making to family members. Front Row is there to shoulder the burden – from assisting with the sale or purchase of a new home to finding a solution to a lost card overseas. It’s all about helping the athlete to focus on sport.

Strategy is the key to financial success for professional athletes. With capacity to amass significant wealth in a few years – potentially followed by many lean years – athletes need an expert cashflow strategy that blends debt reduction with preparing the family for a life after sport. These are the pitfalls that can really make transitioning to ‘life after sport’ more stressful for any athlete.

After their sport career is finished, Front Row Financial Management continues to be a long-term partner to athletes. By letting them be the best they can be right now, Front Row helps them get ready for a successful future.