Election 2025: what’s on offer for first home buyers?

Australians will head to the polls on May 3, and with housing affordability shaping up as a key election issue, we unpack how the two major parties are pledging to help first home buyers.

Housing affordability has reached boiling point.

Both Labor and the Coalition agree on this

But they’re offering different solutions for first home buyers.

As polling day approaches, we break down what’s up for grabs as the major parties face off on support for first home buyers.

First up, the incumbent: Labor

It’s estimated that housing demand could exceed supply to the tune of 163,400 dwellings between now and 2032.

Labor is pledging to invest $10 billion towards building up to 100,000 homes exclusively for first home buyers.

Labor is also promising to make it easier for first home buyers to get into the market by expanding the First Home Guarantee scheme.

This would allow more first home buyers to purchase a home with just a 5% deposit and zero lenders mortgage insurance (which can be a big saving for first home buyers).

At present, first home buyers face income limits to be eligible for the 5% deposit scheme.

Labor is pledging to scrap the income limits so that all first home buyers would be eligible, regardless of income.

There would still be caps on the maximum price you could pay for a home under the scheme, but the price limits would be increased if Labor is re-elected.

Labor has also promised to expand eligibility for its Help to Buy scheme – where the government would cover up to 40% of a home’s cost that first home buyers can buy out at a later date.

The Coalition – a tax break for home loan interest

The Coalition is pledging to introduce a new First Home Buyer Mortgage Deductibility scheme.

This would allow first home buyers to claim their home loan interest as a tax deduction.

There are strings attached.

You would need to buy or build a brand new home, and you could only claim a deduction on the interest that applied to the first $650,000 of your home loan – and only for the first five years.

The proposed scheme would only be available to individuals earning up to $175,000 annually, or up to $250,000 for joint buyers.

Like Labor, the Coalition is also planning to fine-tune the 5% deposit First Home Guarantee scheme.

If elected, it promises to increase the income limit for buyers to be eligible for the scheme while also raising the property price limits.

In addition, there would be no maximum limit on the number of first home buyers who could access the scheme each year.

The Coalition is also promising to allow first home buyers to use up to $50,000 of their superannuation to buy a home.

Under the policy, the $50,000 would need to be returned to the superannuation account when the house that was purchased using the super funds was sold.

Want to know more?

Buying a first home can be daunting.

So it’s good to know you can rely on our support no matter who wins the federal election on May 3.

Contact us today to learn more about the home buying process, and discover the range of first home buyer incentives that you may be eligible for right now.

Disclaimer: The content of this article is general in nature and is presented for informative purposes. It is not intended to constitute tax or financial advice, whether general or personal nor is it intended to imply any recommendation or opinion about a financial product. It does not take into consideration your personal situation and may not be relevant to circumstances. Before taking any action, consider your own particular circumstances and seek professional advice. This content is protected by copyright laws and various other intellectual property laws. It is not to be modified, reproduced or republished without prior written consent.

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Home owners notch up gains of $230,000 in just 5 years

The five years since 2020 have seen plenty of action.

From the pandemic (let’s not go there again), through to a change in government, and some notably wild weather events around the country, there’s been no shortage of highs and lows.

Chances are, you’ve seen a few changes of your own. Maybe a new career or the arrival of a new family member.

Through it all, your home’s value has likely been steadily rising in the background.

Gains of 39% in five years

The latest data from CoreLogic shows home values nationally have surged 39.1% over the past five years to a median value of $820,331.

Translated to hard coin, that means an extra $230,000 has been added to the median home value.

But here’s the thing.

While a 39% gain is impressive, it’s actually pretty modest compared to the percentage gains of earlier periods.

In Sydney, for instance, home prices grew 78% in the years between 1998 and 2003.

In Melbourne, home values jumped 79.5% in the early 2000s.

Meanwhile, cities such as Brisbane, Adelaide, Perth, Hobart and Canberra experienced their largest five-year gains through the mid-2000s, with values across these markets roughly doubling over the period.

What’s different this time around is that home values are higher than in the past.

That means while the latest increase has been “mild in percentage terms”, according to CoreLogic, the $230,000 average dollar value of current price gains “far outperforms historic peaks”.

For example, by comparison, the dollar rise seen over the five-year 80% national increase to December 2003 was roughly $90,000 less, at $140,000.

Putting equity to work

An increase in your home’s value can be worth more than bragging rights at your next BBQ.

It could be that you have considerable home equity. That’s the difference between your home’s market value and the balance remaining on your home loan.

Home equity is more than just a number. It can also be a valuable resource.

It may be possible, for example, to put home equity to work to achieve personal goals – anything from completing renovations, buying an investment property, refinancing to a lower interest rate, or just taking a well-deserved family holiday.

To find out how to tap into your property’s equity, get in touch with us today and we’ll run you through the numbers.

Disclaimer: The content of this article is general in nature and is presented for informative purposes. It is not intended to constitute tax or financial advice, whether general or personal nor is it intended to imply any recommendation or opinion about a financial product. It does not take into consideration your personal situation and may not be relevant to circumstances. Before taking any action, consider your own particular circumstances and seek professional advice. This content is protected by copyright laws and various other intellectual property laws. It is not to be modified, reproduced or republished without prior written consent.

Why 1-in-2 families are thinking of refinancing

There’s nothing like a rate cut to put a spring in homeowners’ steps.

February’s 0.25% rate cut, for instance, saw consumer sentiment jump to a three-year high.

But with the Reserve Bank of Australia (RBA) keeping rates on hold in April, and no chance of another cash rate cut until 20 May, many home owners are taking a do-it-yourself approach and cutting their home loan rate by switching to a new loan or lender.

Canstar survey found more than one in two (55%) variable rate borrowers are considering refinancing, while one in seven (14%) have already made the move over the last 12 months.

The potential to pay a rate starting with a ‘5’

When did you last review your home loan?

According to Finder, variable and fixed mortgage rates have dropped to their lowest levels since early 2023, and loans with rates below 6% are “flooding the market”.

More than 30 lenders are offering at least one variable rate under 5.75%, according to Canstar.

Despite this, the average owner-occupier variable rate is still sitting at about 6.44% (Mozo stats).

That suggests to us that there are plenty of borrowers who could be paying more interest than necessary each month.

Fixed rates are also heading south

It’s not just variable rates that are falling.

Mozo reports a whopping 39 lenders cut some or all their fixed options in March.

And you don’t have to lock in for a long period; a number of one-year fixed rates are also competitive at present.

Question is, how much can you really save by refinancing?

The potential to save over $12,000 in just 2 years

Canstar crunched the numbers and found that a complacent borrower who hasn’t refinanced in a while could be on a variable interest rate of about 6.86% at present.

However, let’s say that same borrower refinanced a $600,000 loan down to an interest rate of 5.74% – that could potentially save them more than $12,000 in interest over the next two years.

Even if your current rate is at 6.06%, Canstar says refinancing to 5.74% could still see you save almost $3,000 in interest over the next two years.

Of course, exactly how much you could save by refinancing depends on the rate you’re currently paying.

That makes it worth giving us a call – we can put you in the know with figures tailored to your situation.

Why wait for an official rate cut?

We could all do with lower home loan repayments.

And with no guarantees that the RBA will cut rates further any time soon, it might be worth taking a look to see if you could save by switching.

Remember too, that refinancing isn’t just about trying to pay a lower interest rate.

It can also be an opportunity to tap into new loan features, or access home equity to achieve personal goals such as buying an investment property or renovating your home.

So if you haven’t refinanced in a while, give us a call today and we’ll walk you through your options.

Disclaimer: The content of this article is general in nature and is presented for informative purposes. It is not intended to constitute tax or financial advice, whether general or personal nor is it intended to imply any recommendation or opinion about a financial product. It does not take into consideration your personal situation and may not be relevant to circumstances. Before taking any action, consider your own particular circumstances and seek professional advice. This content is protected by copyright laws and various other intellectual property laws. It is not to be modified, reproduced or republished without prior written consent.

Sounds of silence: how traffic noise can impact property values

Location, location, location.

When you’re hunting for a new home, most people are on the lookout for an abode that’s close to public transport and other convenient transport infrastructure.

But how close is too close? And can an increase in transport noise result in a decrease in property value?

New research by PropTrack and Ambient Maps suggests so.

How much can traffic noise impact property prices?

The study analysed noise pollution across Victoria from busy roads, railways and air traffic. Then it measured those findings against nearby property sale prices over a five-month period.

Here’s how the findings stacked up for every 10 decibel (dBA) increase in noise:

Roads: an average decrease in property value of 6% was seen for every 10 dBA increase in road noise.

Rail: an average decrease of 4% was seen for every 10 dBA increase in rail noise (even after accounting for the benefits of the convenience of living near a train line).

Aircraft: an average decrease of 6-9% for every 10 dBA increase in aircraft noise. Given that properties outside the flight path can experience noise levels that are 20 dBA less than those within the flight path, the difference in property value may be significant.

By way of example, a 5% decrease on a $1 million property is about $50,000.

What does a difference of 10 dBA sound like?

Included in the study on page 8 is a neat little graphic that illustrates the differences between a 45 dBA home, all the way up to a 75 dBA home.

We’ll do our best to describe it to you below if you can’t click the link above:

45 dBA home: Located in a quiet cul-de-sac with no through traffic and no public transport nearby.

55 dBA home: A home in a two-way suburban street with minimal traffic passing by.

65 dBA home: Located on a main road with four lanes of traffic and public transport such as a bus or tram regularly passing by.

75 dBA home: Located on a six-lane arterial road, with trucks, buses and plenty of cars travelling along it.

The silver lining of it all

Sure, owning a property close to a busy road, train station or flight path could impact your home’s long-term investment value.

But it can also allow you to break into the property market in a home that’s a great fit for your family sooner.

There are also lots of ways you may be able to help soundproof your home, such as double glazing, sealing gaps, solid core doors, soundproof curtains, insulation and even soundproof panelling.

The main thing to be aware of when you’re buying a home: don’t let the “location, location, location” sales pitch twist your arm into overpaying – especially if noise becomes a factor.

So if you’re currently in the market to buy, get in touch with us today and we’ll assess your borrowing power to help give you a better idea of what you can afford.

Disclaimer: The content of this article is general in nature and is presented for informative purposes. It is not intended to constitute tax or financial advice, whether general or personal nor is it intended to imply any recommendation or opinion about a financial product. It does not take into consideration your personal situation and may not be relevant to circumstances. Before taking any action, consider your own particular circumstances and seek professional advice. This content is protected by copyright laws and various other intellectual property laws. It is not to be modified, reproduced or republished without prior written consent.

5 fun (and budget-friendly) ideas for an Easter staycation

Fun fact: 2025 sees the Easter public holidays fall in the same week as Anzac Day.

That means that from Good Friday on 18 April through to the Anzac Day weekend starting Friday 25, you could score a 10-day break and only use three days of annual leave.

This meshing of Easter and Anzac Day has only happened 17 times in the last century and just five times this millennium.

Why waste the opportunity? Time to start booking leave.

Don’t have the cash for an expensive holiday? No problem.

If your budget is tight, or pet obligations keep you at home, check out our top tips for an exciting staycation at home.

1. Prepare your home in advance

Prepare your home as if a special guest was arriving, only the special guest is you!

Give the place a thorough clean, stock the bathroom with clean towels, have fresh sheets on the bed.

Tuck away anything that will break the holiday spell – from the lawn mower to paperwork for bills.

Sure, it’s not the “fun” part of the holiday.

But it will make the next 10 days feel a little less cluttered and give you more space to stretch out, kick back and relax.

2. Stock the fridge or whip up a feast

Great food is always part of a great holiday. And a staycation is no exception.

Indulge yourself by stocking the fridge with the food and drinks you would normally reserve for special occasions – artisan cheeses, special cuts from the butcher or that $10 sourdough you’ve always wanted to try.

Alternatively, dust off the kitchen apron and try your hand at a dish or two you’ve always wanted to cook, but never had the time to do so.

One cheap and easy win is breakfast crepes – they only cost a few dollars to make and the whole family can have fun trying to flip them.

3. Explore (and support) your local neighbourhood

Chances are your local area has plenty of hidden gems you’ve never had time to try out.

Here’s your chance to explore them.

Check out that new café, head off on a bike ride you haven’t experienced before, or take the yoga class you’ve never got around to.

The main point is to leave the normal routine behind. Unwind and let yourself meander around locally at your own leisurely pace.

4. Go backyard camping

Who needs an expensive caravan?

There’s something about camping that kids love – from pitching tents to cosying up in a sleeping bag.

Use your staycation to set up a family backyard sleep out – complete with a contained mini firepit (that you can buy from Bunnings) to roast some marshmallows while teaching the kids about the star constellations.

If your home is an apartment, create an awesome indoor camp-out by gathering up sheets and pillows to build a snug blanket fort.

Turn off the lights, flick on the torches, and bring the outdoors inside with picnic dinner on a blanket on the floor.

5. Be a tourist in your own city

Ever noticed that overseas tourists often experience all the sights that locals don’t have time to?

A staycation is a great opportunity to tick through the tourist bucket list and see what overseas visitors rave about.

Head to museums, galleries and cathedrals (many offer free or low-cost entry) and soak in whatever your state capital has to offer.

A quick Google search of “What’s on in [your neighbourhood]” should also give you plenty more inspiration.

Don’t forget to grab a souvenir – maybe a fridge magnet or mug, as a memento of the special time you got to know your city a little better.

Relish everything your home has to offer

In the day-to-day rush of our lives, it can be easy to overlook that our home is our personal sanctuary. A place to enjoy downtime, relax and unwind.

Make the most of your home through the upcoming mega-holiday, and you could make amazing memories while not forking out the type of money you’d have to for a trip away from home.

Talk to us today for more ideas on making the most of your home – and home loan.

Disclaimer: The content of this article is general in nature and is presented for informative purposes. It is not intended to constitute tax or financial advice, whether general or personal nor is it intended to imply any recommendation or opinion about a financial product. It does not take into consideration your personal situation and may not be relevant to circumstances. Before taking any action, consider your own particular circumstances and seek professional advice. This content is protected by copyright laws and various other intellectual property laws. It is not to be modified, reproduced or republished without prior written consent.

Have you refinanced recently? It could be time this summer break

A new report from Canstar shows more than one in five borrowers were able to negotiate a better interest rate from their lender this past year.

One in ten successfully switched to a new lender in the last 12 months.

Even so, fewer home loans have been refinanced this year compared to 2023.

With rates looking like they might stay higher for longer, it could be worth taking a fresh look at refinancing over the summer break.

What’s holding borrowers back?

According to Canstar, around 5% of borrowers tried to refinance in 2024 but didn’t have enough home equity.

A further 5% didn’t meet the bank’s requirements.

It’s a situation dubbed ‘mortgage prison’ – where you’re stuck paying more on your home loan because you don’t qualify for a lower rate home loan.

As Canstar notes, a lot of people think they’re in mortgage prison.

But if you haven’t tested the lock recently, now could be the time to try.

Why it could be time to revisit refinancing

Even if you’ve had a go at refinancing in the past, it’s worth talking to us to see if you could qualify for a new loan today.

On the home equity front, home prices increased nationally by 5.5% in 2024. So you could have more equity than you realise.

Also, if you have a solid record of regular repayments, some lenders may be willing to stress-test refinancers using a loan serviceability buffer as low as 1% (below the standard 3%).

The important thing is that you speak with us to get to know your options.

How much could you save by refinancing?

Well, that depends on how big your current home loan is, what your current interest rate is, and how much you reduce that rate by.

But an analysis by RateCity shows the average borrower who has not refinanced their home loan in the past 12 months has paid almost $6,000 more interest during that period as a result.

Is refinancing difficult?

Almost one in five (17%) borrowers surveyed by Canstar said they had no plans to refinance because they believe “it’s too much like hard work”.

Let’s clear the air on that one.

As home loan professionals, we’ll help you with the legwork, track down a home loan that meets your needs, help with the paperwork, and liaise with lenders on your behalf.

The bottom line is that we can streamline the refinancing process for you.

Put us to the test.

Get in touch today to see if your home loan is still suitable for your needs – and if not, we’ll help you find one that is.

Disclaimer: The content of this article is general in nature and is presented for informative purposes. It is not intended to constitute tax or financial advice, whether general or personal nor is it intended to imply any recommendation or opinion about a financial product. It does not take into consideration your personal situation and may not be relevant to circumstances. Before taking any action, consider your own particular circumstances and seek professional advice. This content is protected by copyright laws and various other intellectual property laws. It is not to be modified, reproduced or republished without prior written consent.

Buying land to build on later: what you need to know

Not everyone wants to buy an established home or even a house and land package.

Sometimes you just want to buy a vacant block, pay it down and give yourself a breather before paying for the cost of building a home.

Or maybe you’ve seen an exceptional block listed for sale that ticks all the boxes for your ideal future home site – and it just seems too good an opportunity to miss.

Whatever the case, it could be possible to take out a loan for land only. Here’s how it works.

What is a land loan?

Land loans, also known as vacant land loans, are dedicated to financing the purchase of a vacant block.

In some respects, these loans work along the same lines as a traditional mortgage in that you pay a deposit, borrow a set amount and then select fixed versus variable rate options.

There may even be the opportunity to add an offset account or make interest-only payments rather than principal plus interest repayments.

But it pays to read the fine print. Depending on the lender and product you choose, land loans can come with unique conditions that you need to be aware of.

You may need a bigger deposit

Vacant land can potentially take longer to sell than an established house and land.

This raises risk for a lender, should you default on your repayments and (after other possible avenues are exhausted) the bank has to repossess and sell your property.

Banks may manage this risk by asking borrowers for a bigger deposit – one that goes beyond the standard 20% down payment.

The bigger the block, the bigger the deposit you may be required to have, particularly if you’re buying vacant acreage.

You could pay a higher rate

As lenders may see vacant land as higher risk, you may be asked to pay a higher interest rate compared to a regular home loan.

This highlights the importance of talking to us before you commit to buying.

By doing so, you can be more confident that you can manage the loan repayments – and are paying a competitive interest rate.

You may be required to build within a set timeframe

In general, lenders often like to see that a borrower has plans to build on vacant land within a few years of buying the block.

Your lender may even require you to construct a home within a set time period. Not always, but sometimes.

This is another factor you should talk to us about.

A requirement to build by a specific deadline has the potential to reshape your plans, including what you can afford to build and how you’ll finance it (potentially a construction loan).

Talk to us before you buy

Buying vacant land now and building later can seem like a cost-effective way to get your dream home in your ideal location.

But there are plenty of other factors that lenders will also want to consider before approving an application, including access to the site, the shape and make-up of the land, and what service utilities you’ll be able to tap into.

So if you’ve been eyeing off a vacant block, give us a call first to find out what land loan options might be available.

Disclaimer: The content of this article is general in nature and is presented for informative purposes. It is not intended to constitute tax or financial advice, whether general or personal nor is it intended to imply any recommendation or opinion about a financial product. It does not take into consideration your personal situation and may not be relevant to circumstances. Before taking any action, consider your own particular circumstances and seek professional advice. This content is protected by copyright laws and various other intellectual property laws. It is not to be modified, reproduced or republished without prior written consent.

Do you really need a building inspection?

Even the most attractive homes can hide unwanted surprises, and it’s not always easy to spot a problem property.

Arranging a pre-purchase pest and building inspection gets a professional on the case to possibly reveal any dodgy or deteriorating building work or hard-to-spot pest infestations.

It can help you avoid unplanned repair bills and/or provide a red flag that you’re looking at a property with the potential to turn your home-buying dream into a costly nightmare.

 

What does a pest and building inspection involve?

pre-purchase building inspection involves a qualified person, often a licensed builder, physically inspecting a property to check for serious defects such as faulty footings or rising damp, which can be expensive to fix.

You can organise a building inspection in isolation, or for a small extra cost you can often add in a pest inspection. This can help alert you to whether or not you’ll be sharing the home with a variety of destructive creepy crawlies such as borers or termites.

Experts say common faults and defects picked up by pest and building reports include active termite infestations, construction faults and the need for plumbing and wiring to be replaced due to safety concerns.

These sorts of issues can leave a buyer facing substantial – and often unplanned for – expenses once they take ownership of the property.

 

How much does a pest and building inspection cost?

Buying a home often brings a raft of upfront costs, and it can be tempting to cut back where possible.

But a pre-purchase pest and building inspection is one expense you probably don’t want to sidestep.

Exactly how much you pay will depend on the service you use and the size of the home.

As a guide, HiPages says a building inspection fee on average can range from about $200-$300 for a smaller property to $400-$500 for an average-sized house.

Add in a pest inspection, and you could be looking at around $100-$150 extra.

 

What if the property gets a bad pest/building report?

If a home gets the thumbs down after a pest/building inspection, it’s not necessarily the end of the world – especially if the property ticks plenty of other boxes for you.

You can use a pest and building report to try and negotiate a lower price.

The key is to be confident that any offer you make takes into account the cost of fixing any faults noted in the pre-purchase inspection. That can mean gathering quotes from builders and/or pest exterminators before you make a formal offer.

Alternatively, you may decide it’s not worth the risk, and start your home hunt afresh.

Talk to us for more information on the pre-purchase checks worth making before committing to buy a home. It could be the difference between buying a quality property versus a bricks and mortar lemon.

 

Disclaimer: The content of this article is general in nature and is presented for informative purposes. It is not intended to constitute tax or financial advice, whether general or personal nor is it intended to imply any recommendation or opinion about a financial product. It does not take into consideration your personal situation and may not be relevant to circumstances. Before taking any action, consider your own particular circumstances and seek professional advice. This content is protected by copyright laws and various other intellectual property laws. It is not to be modified, reproduced or republished without prior written consent.

Why 9 out of 10 first-home buyers use a mortgage broker

When it comes to financial decisions, they don’t come much bigger than buying a home.

So it’s no wonder that plenty of first-home buyers feel a mix of nerves and excitement.

It’s also understandable that more than one-in-two first-home buyers feel the need for support throughout the home-buying process.

And for nine out of ten first-home buyers, that valuable support comes from a mortgage broker, according to a recent report by lenders’ mortgage insurance (LMI) provider, Helia.

How a mortgage broker helps

Finding a home you like is just part of the home-buying equation.

Identifying a home loan that is right for your needs, with a competitive rate, completes the picture.

But without skilled help this can be easier said than done.

The Helia survey found close to half (45%) of first-home buyers find it difficult to research which loans are right for them. More than one-in-two (52%) anticipate challenges in obtaining the loan they need.

This is where mortgage brokers can help.

We spend time getting to know you and your financial needs. This allows us to narrow down the choice of home loans that may be a good match for your needs.

We also know what lenders look for when they approve a home loan.

We can explain whether you’re home loan ready right now, or discuss the steps you can take to help pave the way for home loan approval in the future.

Better yet, we’ll stay in touch to offer tips and encouragement along the way.

We’re about more than a home loan

The benefits of a mortgage broker go beyond helping you land a home loan.

According to Helia’s study, first-home buyers say mortgage brokers:

– help home buyers understand their financial situation and borrowing power
– provide valuable support, guidance and expertise throughout the complex buying journey
– help save you time and effort.

We can also tap into our wealth of experience to suggest strategies and schemes you may not have considered, such as rentvesting, having a close relative act as a guarantor for your home loan, or the federal government’s 5% deposit First Home Guarantee scheme.

After all, there are multiple pathways to home ownership, and options such as rentvesting can open up new suburbs for you to buy in, while letting you live in the location of your choice.

Get in touch with us today to find out more.

Disclaimer: The content of this article is general in nature and is presented for informative purposes. It is not intended to constitute tax or financial advice, whether general or personal nor is it intended to imply any recommendation or opinion about a financial product. It does not take into consideration your personal situation and may not be relevant to circumstances. Before taking any action, consider your own particular circumstances and seek professional advice. This content is protected by copyright laws and various other intellectual property laws. It is not to be modified, reproduced or republished without prior written consent.

TikTok vs talking to your broker? It’s no contest

Person holding a smartphone capturing two people in a joyful moment indoors.

Chances are, if you’re reading this blog via a social media site, then you’ve also watched a TikTok or Instagram video before, too.

In fact, more than 8.5 million Australians are active on TikTok and almost 14 million on Instagram – making both platforms key players in Australia’s social media landscape.

Social media platforms certainly helped us while away the hours during COVID lockdowns, and they’re still keeping us entertained as we check out what Korean office workers eat for lunch, short clips of our favourite comedians, or discover what a family of 10 has for breakfast.

But while many of the videos seem like harmless fun, there are some pitfalls you might want to avoid in the financial services landscape.

69 million views for #Mortgage

Interestingly, almost one-in-three Australians (30%) say they turn to social media for money guidance.

And Finder research shows people act on what they see, especially younger subscribers.

Almost one-in-two Gen Zs (48%) have taken action on their finances following guidance from a content creator, compared to 17% of Gen X.

That’s no real surprise. After all, the hashtag #TikTokmademebuyit has gained 31.8 billion lifetime views and counting.

What is surprising, is how many Australians head to TikTok or Instagram looking for home loan tips.

For example, #Mortgage content has racked up 69 million views on TikTok alone in the past 12 months.

Knowing who you can trust on TikTok

On one hand, it’s great that social media is breaking down money taboos.

And there’s no doubt that TikTok, Instagram, Facebook and LinkedIn can be handy sources of information for home buyers.

The catch is that almost anyone can post on social media, and when we’re talking about mortgages, which is the largest financial decision most people will ever make, the last thing home buyers need is dodgy advice.

So it pays to check who is behind the video.

Australia is one of the few countries globally where influencers on social media have to be suitably licensed before they can offer advice on financial products.

Mortgage brokers also have to follow strict industry rules when it comes to marketing and advertising. And many brokers are supported by their aggregator’s compliance team who double-check content for accuracy and other legalities.

However, TikTok and Instagram don’t just show videos created by Australians.

The platforms’ algorithms are designed to deliver more of the same sort of content you’ve shown an interest in.

So, it’s likely that if you start watching posts on financial strategies around home loans, debt recycling, debt consolidation or property investment strategies, you could come across content created by people based outside Australia, in countries where the rules are far less rigid, different, or non-existent at all.

The bottom line

No matter whether you’re just starting your home buying journey, or you’re ready for the next step on the property ladder, social media can be an entertaining and accessible source of information.

Just be sure to check that any content you’re viewing on home loans or investment property loans comes from a licensed mortgage broker based in Australia.

Better still, pick up the phone and give us a call.

Sure, we’d (probably) lose in a dance-off against your average TikTok creator.

But we can provide you with home loan information tailored to your situation. And that can give you a lot more value – potentially in a lot less time – than trawling through thousands of #homeloan videos and posts.

Disclaimer: The content of this article is general in nature and is presented for informative purposes. It is not intended to constitute tax or financial advice, whether general or personal nor is it intended to imply any recommendation or opinion about a financial product. It does not take into consideration your personal situation and may not be relevant to circumstances. Before taking any action, consider your own particular circumstances and seek professional advice. This content is protected by copyright laws and various other intellectual property laws. It is not to be modified, reproduced or republished without prior written consent.